The optimal stage for your teams, executives, customers, etc, will depend entirely on your business, your industry and what you want to achieve.
First, determine the overall stage most representative of your organization. Your organization has an overall stage that pulls your customers to you. For example, if your business is a nonprofit, or based on altruistic principles, you are a Stage Four business focused on the needs of others. If your business is running a political campaign, a religious organization or PAC, you are a Stage Five business focused on ideology.
Here are some examples of the kinds of businesses and organizations you might expect in each primary stage.
Stage One – Everything
Startups without a clear direction yet
Stage Two – Experiences
Tour operators
Adventure outfitters
Cruise lines
Airlines
High end restaurants
Stage Three – Needs
Law offices
Grocery stores
Doctors and hospitals
Counselors
Tutoring networks
Stage Four – Others
Nonprofit organizations
Charity focused businesses
Animal shelters and rehabilitation organizations
Stage Five – Ideology
Religious organizations
Political campaigns and PACs
Traditional media and news companies
Stage Six – Live And Let Live (Passive Ideology)
Social media companies
Web development and network companies
Administrative services companies
Hedge funds and stock traders (combination with Stage Seven)
Stage Seven – Questioning Everything
Leading edge technology companies
Patent and licensing focused companies
Pharmaceutical companies
Stage Eight – Purpose
Defense and aerospace companies
Space based industries (combined with Stage Seven)
Wealth managers and financial advisors
Personal Trainers and gyms
Stage Nine – Consciousness
Therapists and psychologists
Meditation app companies and teachers
Stage Ten – Oneness
Wedding planners and wedding event spaces
Birth coaches
Hospice and funeral services companies
Stage Eleven – Transcendence
Energy work providers
Personal development mentors
Religious leaders and their leadership organizations
You can see how each makes sense, given what they do and the kind of customer base they want to mobilize. This primary stage should inform your hiring and branding to a large degree. For example, in general, you would want to hire people who currently spend most of their days in your primary stage. Similarly, your core customer base is also most likely to be in that stage. In most cases, when in doubt, focus your marketing efforts in your primary stage as well.
