The Connected Business takes the eleven-stage Purna Asatti model into the world of work. It is a human-centered guide to leadership, marketing, negotiation, and building a career or company — showing how the same connection that grounds your personal growth also makes teams, customers, and businesses thrive.
Written for founders, leaders, and anyone navigating a career, it maps the eleven stages of the human experience onto real business challenges: hiring and leading people, connecting with the customer you are evolving alongside, negotiating with clarity, and building something that lasts without losing yourself in it.
Where to find it
- Buy direct: Lightning Source
- Amazon (print / Kindle): amazon.com
- Apple Books: books.apple.com
