{"id":8119,"date":"2026-08-10T12:15:51","date_gmt":"2026-08-10T16:15:51","guid":{"rendered":"https:\/\/kathryncolleen.com\/studio\/?post_type=book&#038;p=8119"},"modified":"2026-08-10T12:40:45","modified_gmt":"2026-08-10T16:40:45","slug":"the-connected-business","status":"publish","type":"book","link":"https:\/\/kathryncolleen.com\/studio\/book\/the-connected-business\/","title":{"rendered":"The Connected Business"},"content":{"rendered":"<p><em>The Connected Business<\/em> takes the eleven-stage Purna Asatti model into the world of work. It is a human-centered guide to leadership, marketing, negotiation, and building a career or company \u2014 showing how the same connection that grounds your personal growth also makes teams, customers, and businesses thrive.<\/p>\n<p>Written for founders, leaders, and anyone navigating a career, it maps the eleven stages of the human experience onto real business challenges: hiring and leading people, connecting with the customer you are evolving alongside, negotiating with clarity, and building something that lasts without losing yourself in it.<\/p>\n<h3>Where to find it<\/h3>\n<ul>\n<li>Buy direct: <a href=\"https:\/\/shop.lightningsource.com\/b\/085?xvQ1Hpo5J2bCybmotv9ST6hsN4i8aEo28ICrEA67ObY\" target=\"_blank\" rel=\"noopener\">Lightning Source<\/a><\/li>\n<li>Amazon (print \/ Kindle): <a href=\"https:\/\/www.amazon.com\/Connected-Business-Careers-Through-Experience-ebook\/dp\/B08CNJ5SM3\/\" target=\"_blank\" rel=\"noopener\">amazon.com<\/a><\/li>\n<li>Apple Books: <a href=\"http:\/\/books.apple.com\/us\/book\/id1522596849\" target=\"_blank\" rel=\"noopener\">books.apple.com<\/a><\/li>\n<\/ul>\n<p><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Person\",\"@id\":\"https:\/\/kathryncolleen.com\/studio\/#person\",\"name\":\"Dr. Kathryn Messegee\",\"alternateName\":[\"Kathryn Colleen\",\"Guru Kathryn\",\"Dr. Amy Kathryn Colleen Messegee\"],\"jobTitle\":[\"Author\",\"Founder of Geode Blockchain\"],\"description\":\"Mathematician, former DARPA program manager, and founder of Geode Blockchain; author who integrates spirituality with practical personal development.\",\"url\":\"https:\/\/kathryncolleen.com\/studio\/\",\"sameAs\":[\"https:\/\/www.amazon.com\/Dr-Amy-Kathryn-Colleen-Messegee\/e\/B07QZZK29Q\",\"https:\/\/www.goodreads.com\/author\/show\/47160380.Dr_Amy_Kathryn_Colleen_Messegee\",\"https:\/\/www.linkedin.com\/in\/gurukathryn\/\"]},{\"@type\":\"Book\",\"@id\":\"https:\/\/kathryncolleen.com\/studio\/book\/the-connected-business\/#book\",\"name\":\"The Connected Business\",\"author\":{\"@id\":\"https:\/\/kathryncolleen.com\/studio\/#person\"},\"publisher\":{\"@type\":\"Organization\",\"name\":\"Trend Factor Press\"},\"inLanguage\":\"en\",\"genre\":\"Business & Personal Development\",\"about\":[\"business\",\"leadership\",\"marketing\",\"negotiation\",\"human-centered entrepreneurship\"],\"description\":\"A human-centered business book that applies the eleven-stage Purna Asatti model to leadership, marketing, negotiation, and career-building.\",\"isbn\":\"9781734853414\",\"numberOfPages\":166,\"bookFormat\":\"https:\/\/schema.org\/Paperback\",\"image\":\"https:\/\/kathryncolleen.com\/studio\/wp-content\/uploads\/2020\/08\/58D08AD0-05F7-400F-A25F-D02758F52611.jpeg\",\"url\":\"https:\/\/kathryncolleen.com\/studio\/book\/the-connected-business\/\",\"mainEntityOfPage\":\"https:\/\/kathryncolleen.com\/studio\/book\/the-connected-business\/\",\"sameAs\":[\"https:\/\/www.amazon.com\/Connected-Business-Careers-Through-Experience-ebook\/dp\/B08CNJ5SM3\/\",\"http:\/\/books.apple.com\/us\/book\/id1522596849\"],\"workExample\":[{\"@type\":\"Book\",\"bookFormat\":\"https:\/\/schema.org\/Paperback\",\"isbn\":\"9781734853414\"}]}]}<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A human-centered business book that applies the eleven-stage Purna Asatti model to leadership, marketing, negotiation, and career-building \u2014 showing how personal connection translates into stronger teams, customers, and companies.<\/p>\n","protected":false},"author":12,"featured_media":3181,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":""},"class_list":["post-8119","book","type-book","status-publish","has-post-thumbnail","hentry"],"acf":{"recommend_blurb":"For founders, leaders, and professionals who want a people-first approach to work. 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