Yes, it’s true. I don’t – at the moment – do marketing. That is, I don’t have a sales effort, I don’t do press releases or media interviews other than podcasts. I don’t advertise or pitch companies for consulting. Why? It’s messy, complicated, and I am really really bad at it. Really. All that adds up to make me really not want to do it. So I don’t.
So how am I growing my business? I’m not. I don’t actively grow my audience. They just find me. As for growing the business as in revenue, I don’t seek it. What few clients or speaking engagements I am willing to take on, find me. I don’t pursue them. Let me explain.
It’s a legacy project. I am not here to make money. I am here to help people find peace and joy, one person at a time. I “retired” when I was 39. Now I am free to help others. Any money that comes in from books sales, speaking, etc is rolled back in to that mission. It’s not about growing a business (been there and done that, more than once), it’s about making my contribution 🙂
I get it. That is weird. I am 44 and I am not trying to make money or grow a business or make it big. It’s not about the dollars. And sometimes that really throws people for a loop. But I am free and one thing I have done with that freedom is question and ultimately reject those more typical standards. I have chosen to craft a very different but very fulfilling life. It’s not that everyone should follow suit. It’s just what’s right for me right now.
